💡 Edição especial de sexta (brincadeira, só atrasei mesmo)

The good team at Airtable, whom I featured in my MarTech keynote, Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker, recently published the Airtable Marketing Trends Report based on a survey of 300 marketing leaders. This was their overview summary: Despite investment in tooling and processes, marketers aren’t operationally equipped to build customer experiences at scale—and they’re punching in hours of manual work to make up the difference.

Some of the tooling you need to power your PLG initiatives and make PLG a reality.

Using the Kano model, you can zero in on high-impact features and create a freemium strategy that drives conversion. This approach is used by the most successful freemium businesses out there like Tinder, Typeform, and Teachable.