Estava sumido, mas estou de volta 🚀

What does Stripe do so differently and why is it a developer favorite? Why are some brands so loved by developers? And why are businesses increasingly looking at becoming developer-oriented.

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. While it’s not specific to HubSpot — this is an issue and a framework that I believe are broadly applicable across all SaaS platforms — I want to be transparent that I do have a stake in how these dynamics play out in our industry.

The question about domain expertise comes up in many conversations I have. Usually, it is my customers who are consulting with me about the profile they should look for in their new product hire, but every now and then my potential customers raise this concern regarding my ability to help them. Do I need to be a domain expert in their own domain in order to help them build a solid product strategy and find product-market fit?