Felipe Barbosa: Produto & Marketing & Growth - Edição Nº18

Struggling to find the perfect brand name? Learn how to choose the best brand name with this tried-and-true rapid process that only takes 20 minutes!

Seth Godin’s Blog on marketing, tribes and respect

Twilio is one of the hottest companies in B2B. Check out CMO Sara Varni’s insights on B2B branding, Push/Pull strategies, marketing to developers and lots more…

What does product marketing at Intercom look like? We’re sharing four learnings that are key to a successful (and happy!) PM team.

Olá, Sinto que não escrevo há muito tempo, então hoje decidi escrever sobre algo que tem sido meu… Tagged with braziliandevs, devrel.

The “Mad Men” era of the 1960s was a Cambrian explosion of brands – from cigarettes to soap – that have come to define modern marketing.

Instead of trying to be right, be less wrong.

There are many ways marketers try to prove the hefty price tag was worth it.

Product Marketing Community’s Founder Rowan Noronha sat down with Terminus co-founder, Peak Community host, and my good friend, Sangram Vajre on his new book launch where he shares a framework that’ll help you become a better go-to-market leader in today’s Modern Selling environment.

Does your product team lack vision and alignment? Learn how to implement atomic roadmapping habits to help your product team reach its goals.

Design, Engineering, and Marketing have specialities, but Product has not yet defined theirs. We talk about problems that arise when we assume all Product Managers are created equal, different types of product work, PM specialities (Core, Growth, Platform, Innovation), and emerging product specializations.

The Rise of The Growth PM report will take a deep dive into the role, the impact it’s making, what the future holds and much more. Help us shape the report.

Minor innovations make up 85% to 90% of companies’ development portfolios, on average, but they rarely generate the growth companies seek. At a time when companies should be taking bigger—but smart—innovation risks, their bias is in the other direction. From 1990 to 2004 the percentage of major innovations in development portfolios dropped from 20.4 to […]

Organizations are always seeking great engineering leaders — leaders who do more than just execute strategy. But technical strategy is often overlooked and underdeveloped as engineers advance in their career.